As a result of big data analysis of idol group brands in October 2021, BTS ranked first. The Korea Corporate Reputation Research Institute extracted 77,285,009 idol group brand big data from September 30, 2021, to October 30, 2021, in order to analyze the idol group brand reputation big data, the consumer participation index for the idol group brand, the media The brand reputation index was analyzed by measuring the index, communication index, and community index. Compared to the 91.5 million big data of idol group brands in May 2021, it decreased by 15.54%. Through the analysis of idol group brand reputation, it is possible to measure positive and negative evaluations of idol group brands, media interest, and consumer interest and traffic. The top 30 idol group brand reputation rankings in October 2021 are BTS, Espa, Blackpink, NCT, Seventeen, Twice, Lovelyz, Oh My Girl, EXO, Stacey, The Boyz, Highlight, Girls’ Generation, Red Velvet, Monsta X , Fromis 9, Super Junior, SHINee, Big Bang, ASTRO, N Hyphen, Brave Girls, BTOB, Stray Kids, Apink, Tomorrow X Together, Infinite, Mamamoo, Weekly, and Cosmic Girls were analyzed in that order. The brand reputation index of BTS, which ranked first, was analyzed at 6,97,239.
Source: sports.donga.com
