4th anniversary of BTS’ ‘Love My Self’ campaign The group BTS delivered a special congratulatory video to celebrate the 4th anniversary of the ‘LOVE MYSELF’ campaign with UNICEF. The Korean Committee for UNICEF announced on the 1st that BTS delivered a special video containing a message of congratulations and thanks on the 4th anniversary of the ‘Love My Self’ campaign. BTS and Big Hit Music (formerly Big Hit Entertainment), after an agreement with the Korean Committee for UNICEF on November 1, 2017, to sponsor UNICEF’s campaign to eradicate violence against children and adolescents ‘ENDviolence’ The ‘LOVE MYSELF’ campaign of meaning has been conducted all over the world. Lee Ki-cheol, Secretary General of the UNICEF Korean Committee, said, “The good influence that BTS has delivered over the past four years has been truly amazing.” It was a comfort,” he said. He donated more than 1 billion won to UNICEF every year and actively supported UNICEF’s campaign to eradicate violence against children and youth.