ATEEZ returns today (31st) with their new mini album ‘Golden Hour: Part 1,’ marking their comeback with the title track ‘WORK.’ The album will be available on various online music platforms at 1 PM, approximately six months after their last release. Here are three reasons why this comeback is highly anticipated.
Firstly, ATEEZ has established a strong musical identity through their unique storytelling and cohesive album series since their debut. From the ‘TREASURE’ and ‘FEVER’ series to ‘THE WORLD,’ their meticulously crafted narratives have built a robust fanbase. The ‘Golden Hour’ series aims to continue this legacy, capturing the shining moments of ATEEZ’s journey. Global fans are eagerly looking forward to the first chapter of this new series.
Secondly, ATEEZ made history as the first K-pop boy group to perform at the Coachella Valley Music and Arts Festival in April, showcasing their world-class status. Their powerful performances and unwavering live skills under all conditions left a significant impression on global music fans. Following their Coachella success, they have been invited to major festivals such as Japan’s SUMMER SONIC 2024 and Morocco’s Mawazine Festival, where they will be the first K-pop artists to headline.
Finally, the ‘WORK’ music video was shot entirely on location in Los Angeles, featuring stunning visuals. The production involved a renowned art director who has worked extensively with Steven Spielberg, adding to the video’s high quality and international appeal.
ATEEZ’s new album, enriched by their global experiences and upgraded musical style, promises to captivate fans with its diverse charms. The group will debut their new track on KBS2’s ‘Music Bank’ at 5:15 PM today, following the album release at 1 PM.
Source: heraldpop.com
