The Korea Corporate Reputation Research Institute extracted 97,734,950 brand big data from 579 individual girl groups from December 16, 2021 to January 16, 2022 to analyze the brand reputation index with the participation index, media index, communication index, and community index created with customer behavioral analysis about the boy group personal brand.
Compared to the 55,348,097 girl group personal brand big data in December 2021, it increased by 76.58%.
The 1st place, Blackpink Lisa brand was analyzed with a brand reputation index of 3,828,941 as the participation index was 247,007, the media index was 754,096, the communication index was 1,253,839, the community index was 1,573,999. Compared with the brand reputation index of 2,002,939 in December, it increased by 91.17%.
In second place, the Aespa Winter brand was analyzed with a brand reputation index of 3,492,009 as the participation index 1,171,109 media index 449,473 communication index 513,984 community index 1,357,443.
In third place, the Blackpink Jennie brand was analyzed with a brand reputation index of 3,397,512 with a participation index of 264,403, a media index of 577,441, a communication index of 1,233,032, and a community index of 1,322,635.
In third place, the Blackpink Jennie brand was analyzed with a brand reputation index of 3,397,512 with a participation index of 264,403, a media index of 577,441, a communication index of 1,233,032, and a community index of 1,322,635.
Source: sports.chosun.com
