BTS still took the top spot in boy group brand reputation in September.
The Korea Corporate Reputation Research Institute analyzed 64,687,855 boy group brand big data measured from August 10, 2022 to September 10, 2022, through consumer behavior analysis, and analyzed the boy group brand participation index, media index, communication index, and community index.
The BTS (RM, Sugar, Jin, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the boy group brand reputation, was analyzed as a brand reputation index of 9,734,185 with a participation index of 853,099, a media index of 2,968,233, a communication index of 2,873,496, a community index of 3,039,358. An official from the Korea Corporate Reputation Research Institute said, “As a result of big data analysis of boy group brand reputation in September 2022, the BTS brand ranked first. The boy group brand category increased by 9.13% compared to 59,275,122 brand big data in August.
If you look at the detailed analysis, brand consumption fell by 10.84%, brand issues increased by 3.69%, brand communication rose by 17.02%, and brand spread rose by 16.61%.” “The BTS brand, which ranked first in the boy group brand reputation in September 2022 in big data analysis, was highly analyzed for ‘Perform, Suspicious, and Host’ in the link analysis.
If you look at the detailed analysis of the brand reputation of BTS, brand consumption decreased by 1.86%, brand issue rose by 17.85%, brand communication rose by 49.20%, and brand expansion rose by 13.59%,” he analyzed brand big data.