The contents of BTS and Tomorrow by Together won the main prize at the ‘iF Design Award 2021’. According to the list of winners of the ‘iF Design Award 2021’ released on the 12th (local time) by ‘iF International Forum Design GmbH’ in Germany, BTS’s ‘Graphic Lyrics’ series and Tomorrow by Together’s album ‘Dream’ The ‘Chairman’ series won the main prize in the Communication category. The ‘iF Design Award’ is evaluated as one of the world’s top three design awards along with the Red Dot Design Award and IDEA (International Design Excellence Award). BTS’s ‘Graphic Lyrics’ series, which won the main prize in the communication category, is a project that HYBE IP (formerly Big Hit IP) expressed as an illustration (GRAPHIC) of BTS’s lyrics in June of last year as a picture book.
Tomorrow by Together’s album ‘Dream Chapter’ series was also recognized for its outstanding album branding and won the main prize in the communication section of the iF Design Awards. Big Hit Music, which won the main prize in the brand & communication category for the package design of BTS’s ‘LOVE YOURSELF’ album series at the Red Dot Design Awards last year, proved its high-quality visual creative competence by winning the main award at the iF Design Awards. The Dream Chapter series is a series that connects Tomorrow by Together’s debut album ‘Dream Chapter: STAR’, the first full album ‘Dream Chapter: MAGIC’, and the second mini album ‘Dream Chapter: ETERNITY’. It contains the narrative of the boys’ experiences and growth through meeting different but similar friends.
Source: isplus.live.joins.com
