From BTS to TXT and ENHYPEN… Big Hit’s powerful content strategy

The content strategy of Big Hit Entertainment is also shining on TOMORROW X TOGETHER and ENHYPEN following BTS.
TOMORROW X TOGETHER and ENHYPEN co-starred in the entertainment show ‘PLAYGROUND’ broadcast on JTBC2 on the 11th and 12th.
‘Playground’, a self-produced content by Big Hit Three Sixty (360), garnered great attention only with the accompanying appearance of Big Hit’s youngest member TOMORROW X TOGETHER and Big Hit Labels’ youngest member ENHYPEN.
The two teams showed off their charm with hidden entertainment talent and a desire to compete in ‘Playground’.
It seems like the content is driven by the global popularity of TOMORROW X TOGETHER and ENHYPEN, but if you look a little deeper, you can see that it is Big Hit’s smart strategy.
‘Playground’ is a content that shows the strengths of Big Hit.
The IP of TOMORROW X TOGETHER and ENHYPEN is also powerful, but the video production ability that makes good use of the artist’s IP power is also outstanding.
While JTBS made the schedule, ‘Playground’ is self-produced by Big Hit Three Six Stars and it broke the existing frame of ‘broadcasting stations do the broadcasting + Artists just appear’.
In fact, before ‘Playground’, there were ‘Run BTS’ and ‘Bangtan in the Forest’.
BTS poured out a lot of content, and generated interest with different concepts and stories for each content series.
Behind such high-quality contents, there was Big Hit Three Sixty.
Big Hit Three Sixty produced various video contents such as BTS’s ‘Run BTS’, ‘In the Forest BTS Edition’, ‘Break the Silence: The Movie’, Tomorrow X Together’s ‘TO DO X TOMORROW X TOGETHER’, and ENHYPEN’s ‘ENHYPEN&Hi’.
Big Hit created a series of quality works comparable to any production company based on the fans’ expectations and interests, and internal production capabilities.

Source: tenasia.hankyung.com

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