NewJeans, a prominent K-pop girl group, is celebrating the first anniversary of their hit track ‘Ditto,’ a pre-release from their debut single ‘OMG.’ ‘Ditto’ has achieved significant acclaim and popularity, maintaining a strong presence in the charts, including a record-breaking stint as the longest top position holder on Melon’s ‘Top 100’ chart. The song has also garnered major awards at several 2023 music ceremonies, including the ‘Melon Music Awards,’ ‘MAMA Awards,’ and the ‘Asia Artist Awards.’ Additionally, ‘Ditto’ has been recognized internationally, being nominated as one of the ten ‘Outstanding Work’ nominees for Japan’s prestigious ‘Japan Record Awards.’
The track stands out for its unique reinterpretation of the Baltimore club dance music genre, a style known for its blend of melancholy and heartfelt beats. This reinterpretation, aligning with recent trends in mid-tempo, chill dance music, highlights the creative foresight of ADOR’s CEO Min Hee-jin. The song’s production involved notable contributions from DJ and producer 250 of Beasts And Natives Alike (BANA), and Swedish composer Ylva Dimberg, alongside lyrics contributed by The Black Skirts, OOHYO, and NewJeans member Minji. The music video for ‘Ditto,’ directed by Shin Woo-seok, is imbued with nostalgic elements reminiscent of Japanese director Shunji Iwai’s films, adding depth to the song’s emotional appeal.
‘Ditto’ has transcended cultural boundaries, resonating strongly with Gen Z audiences globally. Its fan-made music video, featuring childhood clips of Japanese baseball star Shohei Ohtani, has gained widespread attention, especially among Japanese fans. Music experts highlight ‘Ditto’s’ broad appeal, citing its innovative fusion of Baltimore club and electronic beats with melodic elements reminiscent of ballads. The song’s success is seen as a testament to the evolving nature of K-pop, opening up new avenues for musical experimentation and connection with diverse audiences across generations.
Source: newsis.com
