The Korea Corporate Reputation Research Institute analyzed 55,209,930 brand big data measured from April 8, 2022 to May 8, 2022 for girl group brand reputation big data analysis to analyze girl group brand participation index, media index, and communication index, and the brand reputation index.
Ive (Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Leeseo), which ranked first in the girl group brand reputation, was analyzed as a brand reputation index of 3,896,773, with a participation index of 508,640, a media index of 1,209,566, a communication index of 703,715, a community index of 1,474,852.
2nd place, (G)I-DLE (Miyeon, Minni, Soyeon, Yugi, Shuhua) brand was analyzed with a brand reputation index of 3,566,325 with a participation index of 177,616, a media index of 731,271, a communication index of 957,309, and a community index of 1,700,129.
In third place, the Blackpink (Jisoo, Jennie, Rosé, Lisa) brand was analyzed with a brand reputation index of 3,185,684 with a participation index of 167,144, a media index of 800,904, a communication index of 501,260, and a community index of 1,716,376.
Director Gu Chang-hwan of the Korea Corporate Reputation Research Institute said, “In the link analysis of the Ive brands, which ranked first in the girl group brand reputation in May 2022, ‘Perfect and attractive’ were recorded highly.”
In the positive/negative ratio analysis of the Ive brand, the positive ratio was analyzed to be 76.33%.
Source: sports.chosun.com
