JYP, YG, SM, Big Hit, the 4 major entertainment companies who ‘worked hard’ in 2020. What is next?

In 2020, the music industry was hit by the bad news of COVID19, and we had a year like riding a roller coaster.

1. JYP

According to Gaon Chart, TWICE’s ‘Eyes Wide Open’ sold 470,000 copies until November, Got7 ‘Breath of Love: Last Piece’ sold 280,000 copies, and Stray Kids’ GO LIVE’ sold 330,000 copies.

From the second half of this year to next year, the group that we should pay attention to is NiziU. It is a strategy that accurately digs into the propensity of the Japanese music market, where support for K-pop is substantial.

Lee Ki-hoon, a researcher at Hana Financial Investment, predicted, “Earnings consensus will steadily increase, considering that NiziU’s Japanese album sales are more than twice that of TWICE.”

2. YG

The main was Blackpink, and the rookie Treasure became an additional driver. It showed steady growth on the Billboard Hot 100 chart, and the first full album sold 1.25 million copies, achieving a million Gaon charts for the first time in a girl group.

Treasure also made a total of three activities this year, including their debut. The fandom in Japan is quite thick as it includes many Japanese members. Three months after they debuted, the cumulative album sales exceeded 700,000 copies. In particular, for YG, whether Big Bang will be active next year is expected to play a major role.

3. SM

NCT’s second full album Part 1 exceeded 1.4 million copies by November based on the Gaon Chart. In addition, Taemin and KAI were active as solos, and Baekhyun became a million sellers with a solo album. SM’s newly introduced rookie group AESPA is expected to be a key factor in how much performance it will achieve. Their strategy is to double the area of activity of the entire team by adding up to 4 avatars for each of the 4 members in reality. The debut song is listed on Billboard\’s new charts, ‘Billboard Global’ and ‘Global 200’, but it seems that it will take more time to become the growth engine of SM.

4.Big Hit

BTS sold 4.26 million copies with ‘Map of the Sol: 7’in the first half, and Seventeen sold 1.2 million copies with ‘HENGGARAE’.

In addition, BTS surpassed 2.65 million units in sales with ‘BE’ in the second half. While the core artist, BTS, was winning and winning, Big Hit expanded its scope and began to strengthen its business. Big Hit is actively developing its own fan platform Weverse.rnIn addition to the company’s own BTS, TOMORROW X TOGETHER, the label’s GFRIEND, Seventeen, NU’EST and other artists Henry, SUNMI, Dream Catcher, Weeekly, CL, and P1Harmony have also opened their stores in the platform. It is also a weapon of Big Hit that online paid performances can be sent directly through the linked commerce platform Weverse Shop. It is reported that the online concert of BTS, which was broadcast through the Weverse Shop for two days in October, was watched by 993,000 people in 191 countries and regions around the world. Also noteworthy is that Big Hit is steadily expanding the artist source.

Here, the newly launched ENHYPEN is making a strong success, and next year, a new girl group prepared with Source Music will also debut.

Source:
https://www.hankyung.com/life/article/202012184560H

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