This year, on Twitter, K-pop artists such as BTS and NCT, Netflix’s ‘Squid Game’, and volleyball player Kim Yeon-kyung were counted as popular.
According to this, in the global trend ranking, not only K-pop artists such as BTS and NCT, but also Korean dramas and sports related keywords such as ‘Squid Game’ and Kim Yeon-kyung rose.
Three of the top 5 tweets that were ‘the most retweeted in the world’ were also confirmed to be BTS-related tweets. In addition, a tweet in which BTS member Jungkook posted a picture of himself took second place in the ‘Tweet with the most likes in the world’.
Twitter also released ‘Top 10 Most Tweeted K-Pop Artists in the World in 2021’.
Korean dramas and entertainment shows are also popular with global fans, ranking in the ‘Top 10 Most Tweeted TV Programs in the World’. ‘Squid Game’, which ranked first on the global popularity ranking for the longest period in Netflix history, took third place in ‘The most mentioned TV program in the world’, and BTS’ reality show ‘In the Soop’ also ranked 8th.
As Korean sports-related conversations were actively taking place on Twitter, centered on the Tokyo Olympics, a Korean athlete was even listed in the ‘World’s Most Tweeted Top 5 Female Sports Athletes’. World-renowned volleyball player Kim Yeon-kyung ranked first on the ‘World’s Most Tweeted Female Athlete’.