K-pop idol group TRENDZ has joined forces with the Korea Tourism Organization to promote traditional markets. On the 12th, the Korea Tourism Organization unveiled a promotional video in the format of TRENDZ’s new song ‘MY WAY’ music video on their official YouTube channel ‘Korea Tourism Organization TV.’
In the video, TRENDZ can be seen performing ‘MY WAY’ against the backdrop of famous locations such as traditional markets, DDP, Insa-dong, and Gwangjang Market. The members enjoying traditional markets captured the attention of global fans and raised curiosity about these places. This project by the Korea Tourism Organization aims to promote traditional markets through a music video featuring K-pop rookies at the peak of retro sentiment seen through the lens of MZ (Millennial-Z) emotions. TRENDZ, positioned at the center of global K-pop, is now promoting Korean culture alongside traditional markets.
TRENDZ’s involvement in K-culture promotion with the Korea Tourism Organization is significant due to their remarkable global ascent. Furthermore, TRENDZ has solidified its position as a ‘Global Super Rookie,’ setting new records with their album ‘STILL ON MY WAY’ just two days after its release. As they continue to promote K-culture worldwide and embark on a world tour in 20 countries, the global spotlight will remain on their future endeavors.