The Korea Corporate Reputation Research Institute extracted 101,782,322 brand big data from 579 individual girl groups from March 17, 2022 to April 17, 2022 to analyze the girl group individual brand reputation big data, and consumers about the girl group personal brand.
The brand reputation index was analyzed with the participation index, media index, communication index, and community index created with behavioral analysis.
Compared with 101,586,062 girl group personal brand big data in March, it increased by 0.19%.
The Blackpink Jennie brand, which ranked first in the girl group individual brand reputation, was analyzed with a brand reputation index of 3,891,015, with a participation index of 329,827, a media index of 443,198, a communication index of 1,309,640, and a community index of 1,808,351.
In second place, the WJSN Bona brand was analyzed with a brand reputation index of 3,701,519 as the participation index 651,975 media index 541,150 communication index 1,170,698 community index 1,337,694.
In third place, Girls’ Generation’s Taeyeon brand was analyzed with a brand reputation index of 3,558,117, with a participation index of 136,216, a media index of 227,683, a communication index of 1,925,449, and a community index of 1,268,770.