TWICE’s ‘SET ME FREE’ MV Surpasses 100 Million Views…Their 24th Time

The music video for TWICE’s “SET ME FREE” has surpassed 100 million views.

Released on March 10, 2023, the music video for the title track “SET ME FREE” from TWICE’s 12th mini album ‘READY TO BE’ achieved 100 million views on the morning of February 26.

With this achievement, TWICE has raised and maintained the title of ‘the most 100 million-view music videos’ among global female groups, from their debut song “Like OOH-AHH” to “SET ME FREE,” including 18 promotional songs, 4 Japanese releases, and English singles “The Feels” and “MOONLIGHT SUNRISE,” totaling 24 music videos surpassing 100 million views.

“SET ME FREE” carries the message of realizing a love that awakens one’s true self, with a commitment to ‘risk everything to protect this feeling.’ The music video captivates viewers with its unique direction and visual effects set against a glamorous backdrop, and its elegant performance has been a key attraction, driving high viewership.

TWICE released their new mini album ‘With YOU-th’ and its title track “ONE SPARK” on the 23rd. On the day of the release (local time), they appeared on NBC’s flagship morning program ‘NBC’s TODAY’ in the ‘Citi MUSIC Series on TODAY,’ performing the new song “ONE SPARK” and the pre-release track “I GOT YOU.” Their performance, befitting the reputation of a ‘global top girl group,’ warmed the hearts of fans and added to their global popularity. The new album topped the worldwide iTunes album chart on the 23rd, 24th, and 25th, including topping the iTunes album charts in 25 regions worldwide including the US, Japan, and Mexico based on cumulative data on the 26th. The title track’s music video has been trending at number 1 on YouTube’s music video worldwide for three consecutive days since the 24th, receiving a heated response.

Recently, TWICE is actively promoting around the world with their fifth world tour ‘READY TO BE,’ encompassing 49 shows across 27 regions. They are set to continue their hot streak with solo concerts at the Allegiant Stadium in Las Vegas on March 16th, Yanmar Stadium Nagai in Osaka, Japan in July, and a historic first for a foreign female artist at Nissan Stadium in Kanagawa.



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