“We will create our own content universe”

On the 29th, SM Entertainment general producer Lee Soo-man (69) showed the impression of a warm ‘grandfather’ and a firm vision on the screen. On this day, SM held the ‘SM CONGRESS 2021’ event and held a kind of vision declaration ceremony in which producer Lee, executives, and singers appeared as relays. SM has presented a vision to create a content universe (SMCU) unique to SM together with ‘prosumer’. Lee Seong-soo, CEO of SM, announced, “We will start the ‘Pink Blood’ project to promote and support prosumers with a special relationship who reproduces SM’s killer content in their own way.” With the goal of becoming the largest classical music label in Korea, ‘SM Classics’ will also be launched. While SM arranges and presents idol songs as classics, it also plans to link them with the educational institution ‘SM Institute’. From the debut song ‘Warrior’s Descendant’ of H.O.T. in 1996, which is considered the starting point of K-pop, SM also starts the ‘Remastering Project’ to improve the sound and picture quality of about 300 music sources and music videos.

Source: www.donga.com

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