ENHYPEN will comeback in two days. The new album is released in three types: ‘UP’, ‘HYPE’, and ‘DOWN’, and each version has a different charm. ENHYPEN is a member of Belift Lab, founded by CJ ENM and HYBE, and is a member of HYBE Labels, which includes BTS, Tomorrow by Together, and Seventeen. In addition to environmental factors, the story of the ENHYPEN team itself is also quite attractive. A group formed by global fan voting through fierce competition, multinational members lowering the entry threshold of overseas fans, and a song that conveys their situation and emotions.
Ni-ki, a Japanese member, and Jake, a native Australian and fluent in English, act as a window to actively communicate with overseas fans. It is also a plus factor that they received great attention from overseas from the very beginning, as it was a team that was born through a global fan vote. In addition, the members actively use SNS to share the current situation with fans around the world, and naturally expose their appearance outside the stage through their own content. Fans are more intimate with the appearance of the ENHYPEN.
According to the agency, as of the 9th, ENHYPEN’s five major social media (Twitter, V LIVE, Instagram, YouTube, and TikTok) followers totaled 14.4 million. From the number of social media followers, the standard of global fandom, you can feel their hot popularity.