The Korea Corporate Reputation Research Institute extracted 113,481,843 brand big data from 703 individual boy groups from December 15, 2021 to January 15, 2022 to analyze the brand reputation index with the participation index, media index, communication index, and community index created with customer behavioral analysis about the boy group personal brand.
Compared to the 122,110,011 big data of boy group personal brand reputation in December 2021, it decreased by 7.07%.
2PM’s Junho brand, which ranked first in the boy group’s personal brand reputation, was analyzed with a brand reputation index of 7,425,507 as the participation index 2,240,591 media index 1,117,544 communication index 2,287,534 community index 1,779,838.
In second place, BTS Jimin brand was analyzed with a brand reputation index of 7,170,347 with a participation index of 999,053, a media index of 943,168, a communication index of 2,543,706, a community index of 2,684,420.
In third place, the Wanna One Kang Daniel brand was analyzed with a brand reputation index of 5,357,592 as the participation index 1,900,331 media index 829,344 communication index 1,154,412 community index 1,473,505.
Compared to 2PM Junho’s brand reputation index of 5,339,397 in December 2021, it rose by 39.07%.