Blackpink, pre-release in August → Full album release in September → World tour in October

Blackpink’s agency YG Entertainment released a trailer for Blackpink’s ‘BORN PINK’ project on the 1st. 

This video surpassed 10 million views within a day of its release, ranking first on YouTube’s world-wide trending video. 

With just a few words of subtitles that foretold the roadmap for the second half of this year, where member visuals do not appear, the whole world is heated. 

Influential foreign media, such as Billboard in the US and NME in the UK, also focused on Blackpink’s comeback roadmap. 

Each foreign press paid attention to ‘the return of Blackpink, which the world had been waiting for’, and predicted the good results they would write on major global charts. 

By inferring the link between the project name ‘BORN PINK’, which implies Blackpink’s unique identity, and the symbolic metaphor that reminds of a movie trailer, and the dreamy yet powerful beat that resonates with the ear, each interpretation of the new album concept is being presented.

Source: news.jtbc.co.kr

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