This is the result of analyzing the brand reputation index using the participation index, media index, communication index, and community index created by analyzing consumer behavior by extracting 101,420,850 brand big data from 703 people from the 16th of last month to today (July 16).
Compared with 106,732,478 big data of boy group personal brand reputation in June, it decreased by 4.98%P.
Brand Reputation Index is an index created through brand big data analysis to find out that consumers’ online habits have a great influence on brand consumption.
Accordingly, this month’s top 30 boy group personal brand reputation rankings are BTS Jimin, Wanna One Kang Daniel, BTS Jungkook, Astro Cha Eun-woo, BTS V, BTS Jin, BTS RM, Wanna One Hwang Min-hyun, Big Bang G-Dragon, BTS. Suga, GOT7 Jinyoung, BTS J-Hope, Wanna One Kim Jaehwan, Winner Song Minho, Super Junior Heechul, Wanna One Park Jihoon, Winner Kang Seungyoon, Highlight Yoon Doojoon, Super Junior Kyuhyun, NCT Jaehyun, 2PM Junho, Wanna One Ha Sungwoon, SHINee Minho, Shinhwa Shin Hyesung, Shinhwa Andy, Highlight Yang Yoseob, NCT Doyoung, Shinhwa Eric, Wanna One Ong Seongwu, and Seventeen Mingyu were analyzed in that order.
The Jimin brand of BTS, which ranked first in the boy group personal brand reputation, was analyzed as a brand reputation index of 6,130,231 with a participation index of 814,365, a media index of 755,902, a communication index of 2,525,162, a community index of 2,034,802.
Wanna One’s Kang Daniel brand, which ranked second, was analyzed with a brand reputation index of 5,317,589 with a participation index of 1,595,704, a media index of 924,609, a communication index of 1,590,555, a community index of 1,206,721. BTS’ Jungkook brand, which took third place, was analyzed with a brand reputation index of 4,321,998 with a participation index of 431,084, a media index of 399,936, a communication index of 1,736,744, and a community index of 1,754,235. Astro’s Cha Eun-woo brand, ranked fourth, was analyzed with a brand reputation index of 4,185,536 with a participation index of 1,167,663, a media index of 541,349, a communication index of 1,097,190, a community index of 1,379,334.
The BTS V brand, which ranked fifth, was analyzed with a brand reputation index of 4,009,434 as the participation index 739,621 media index 694,579 communication index 1,335,488 community index 1,239,746.