‘Comeback’ Blackpink ranks first in June girl group brand reputation… The three keywords are ‘participation, model, donation’

The Korea Corporate Reputation Research Institute analyzed 47,572,950 brand big data measured from May 12, 2022 to June 12, 2022 for girl group brand reputation big data analysis to analyze girl group brand participation index, media index, and communication index which were used to measure the brand reputation index. 

Compared with 55,209,930 girl group brand big data in May, it decreased by 13.83%.

Blackpink (Jisoo, Jennie, Rosé, Lisa) brand, which ranked first in the girl group brand reputation, was analyzed to have a brand reputation index of 3,335,959 with a participation index of 189,448, a media index of 857,008, a communication index of 544,663, and a community index of 1,744,840. 2nd place, (G)I-DLE (Miyeon, Minni, Soyeon, Yugi, Shuhua) brand was analyzed with a brand reputation index of 3,319,347, with the participation index of 211,072, the media index of 924,492, the communication index of 983,002, the community index of 1,200,780. In third place, Ive (Ahn Yu-jin, Gaul, Ray, Jang Won-young, Liz, Lee Seo) brand was analyzed with a brand reputation index of 3,216,154 with a participation index of 315,724, a media index of 850,801, a communication index of 841,230, and a community index of 1,208,399. If you look at the detailed analysis of girl group brand big data, brand consumption fell by 12.89%, brand issue fell by 9.55%, brand communication rose by 0.49%, and brand spread fell by 21.93%.

In the link analysis of the Blackpink (Jisoo, Jennie, Rosé, Lisa) brand, which ranked first in the girl group brand reputation in June 2022, ‘participate, model, donate’ came out high, and ‘Queen of England, Instagram, ambassador’ came out high in keyword analysis.

In the positive/negative ratio analysis for the Blackpink brand, the positive ratio was analyzed to be 73.84%.

Source: sports.chosun.com

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