“K-pop is great.” (Russian-speaking user) “It is a song that reminds me of the past.”
This video, which surpassed 1 million views within 10 days of its release, is the result of a high-definition remaster of S.E.S.’s 1998 ‘Dreams come true’ music video.
The ‘K-Pop Remastering Project’ launched by YouTube and SM Entertainment at the beginning of this month is creating a quiet sensation among K-pop fans at home and abroad. The remastering project is a plan to present to global music fans by enhancing the sound quality and image quality of popular music videos that dominated the music industry in the 1990s and 2000s. It was prepared with the purpose of expanding the base of the K-pop industry.
The Korea Record Industry Association and NHN Bugs are also working on a remastering project with YouTube. The remastering trend is spreading to other genres as well.
On the 1st of next month, the movie ‘Tazza’ will be re-released in a remastered version to commemorate the 15th anniversary of its release. It is interpreted as an intention to expand the base by using as a foothold the interest in Korean culture in general due to the success of the ‘Squid Game’.