IU has confirmed the release date of her new mini album, ‘The Winning’, for February 20th. On January 30th, her agency, EDAM Entertainment, unveiled the mood film for IU’s sixth mini album, capturing significant attention.
In the revealed video, IU grabs immediate attention with her striking blonde hairstyle and vibrant red fashion. She is seen spraying towards the camera lens and holding a crumpled paper while gazing into the camera. As various scenes pass, IU reappears against a green background, looking into the screen, followed by the appearance of the subtitle ‘The Winning’ and the release date ‘2024.2.20’.
Despite the brief duration of the video, IU’s expressive acting and the sophisticated visual aesthetics have amplified the curiosity about the upcoming mini album, as well as the anticipation for the musical style she will present.
Further details and the meaning behind ‘The Winning’ will be revealed through sequentially released content.
IU has recently achieved significant success with her pre-release track, which claimed the top spot on Melon’s TOP100 and HOT100 within an hour of its release. She also secured the number one position on Genie, Bugs, FLO, VIBE (daily charts), YouTube Music (weekly chart), and achieved a perfect all-kill with the number one spot on the iChart’s weekly cumulative chart, firmly maintaining her presence on major music charts.