IVE, the K-pop group has unveiled the behind-the-scenes video for the music video of one of their triple title tracks, “Either Way,” from their new album “IVE MINE.” In the video, the members express their excitement and anticipation for the unique music video shoot. Ahn Yujin particularly stands out for her emotional acting, including a crying scene, which earned her a standing ovation from the staff.
Lee Seo shared her affection for the group, highlighting the special bond between the members. Singer-songwriter Sunwoo Jungah’s involvement in the lyrics is also acknowledged, with Liz expressing her appreciation for the meaningful lyrics.
The music video for “Either Way” was directed by Yookwangkwang and features an analog aesthetic that complements the emotional vocals of IVE. The group is gearing up for their first world tour, “IVE THE 1ST WORLD TOUR ‘SHOW WHAT I HAVE,'” and the release of their album “IVE MINE,” including the title track “Baddy,” in October.