IVE’s New Song ‘HEYA’ Dominates as ‘IVE Syndrome’ Ignites Again

The girl group IVE has heated up their comeback week with spectacular performances. Starting with Mnet’s ‘M Countdown’ on May 2, followed by appearances on KBS2’s ‘Music Bank’, MBC’s ‘Show! Music Core’, and SBS’s ‘Inkigayo’, IVE showcased the title track ‘HEYA’ from their second EP ‘IVE SWITCH’.

On stage, IVE captivated audiences with a backdrop reflecting classical beauty and delivered an emotional performance. The choreography for ‘HEYA’, inspired by the folktale ‘The Tiger That Loved the Sun’, adds an intuitive element representing the sun and the tiger, enhancing the viewing experience.

Throughout their music show performances, IVE has drawn attention not only with their elegant and detailed facial expressions but also through their rhythmic choreography and relaxed stage presence. Moreover, the members displayed an upgraded visual appeal and overwhelming aura, capturing the viewers’ attention.

In particular, IVE’s versatility was on full display as they perfectly adapted their style from casual to traditionally East Asian inspired outfits, complemented by classic accessories that added a striking visual element.

IVE released their new album ‘IVE SWITCH’ on April 29 and made a comeback after six months. ‘IVE SWITCH’ serves as a signal of expansion, showcasing a distinct color and style, embedding a new narrative in their music.

The music video for ‘HEYA’ has already surpassed 25 million views as of May 6, ranking third on the trending music list and first on YouTube’s Music Video Trending Worldwide, continually setting new records.

Having kicked off their comeback successfully, IVE is actively engaging in various activities, including the ‘HEYA’ challenge, appearances on variety shows, and web content. They are set to continue their vigorous promotions with no signs of slowing down.

Source: sportsseoul.com


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