K-pop Girl Group LE SSERAFIM Tops Melon Chart with English Single ‘Perfect Night’ HYBE Expands K-pop

The 4th generation K-pop girl group, LE SSERAFIM, has achieved a significant milestone by topping South Korea’s largest music streaming platform, Melon’s ‘Top 100’ chart, with their first English digital single, “Perfect Night.” This accomplishment marks the first time a K-pop girl group has reached the #1 spot on this chart with an English song. LE SSERAFIM’s “Perfect Night” entered the chart at #98 on October 28 and steadily climbed the ranks, taking just 22 days to secure the top position.

This achievement is notable as the song, entirely in English, achieved the highest market share (around 28-30%) on Melon, demonstrating the group’s global appeal. Previously, only BTS had managed to top the Melon chart with their English hits like “Dynamite” and “Butter.” This trend of K-pop groups releasing English songs reflects their efforts to target the international market successfully. Despite potential challenges in the domestic market, LE SSERAFIM’s achievement on Melon showcases their global potential.

The success of LE SSERAFIM’s English single on Melon underscores the growing influence and reach of K-pop, as well as the need for K-pop to evolve beyond geographical boundaries. This achievement aligns with HYBE’s (formerly Big Hit Entertainment) strategy to expand K-pop’s presence globally, demonstrating that K-pop can thrive internationally while still being relevant in its home market.

Source: newsis.com

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