The girl group LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) is showing remarkable growth in the global music market, with their mini 3rd album ‘EASY’ reaching number one on the Oricon Daily Album Ranking on the 20th. The album sold 72,356 copies on its release day in Japan, marking a 25% increase in sales compared to their first full album ‘UNFORGIVEN.’ LE SSERAFIM has demonstrated exponential growth in Japan with each album release, doubling their sales and setting multiple records as a top K-pop girl group. Their new record ‘EASY’ is anticipated to set new milestones.
In the United States, their music performance has been even more dramatic. According to Spotify, the title track ‘EASY’ from their latest album jumped 91 places to rank 60th in the ‘Daily Top Songs USA’ on February 20th, surpassing the highest rank (106th) achieved by their English song ‘Perfect Night’ within just two days of its release. ‘EASY’ was played 536,924 times on Spotify in the US on the 20th, about 40% higher than the daily streaming record previously set by ‘Perfect Night.’
‘EASY’ also showed significant success on Spotify’s ‘Daily Top Songs Global,’ climbing 59 spots to 52nd, marking the biggest rise among songs that entered the chart on the 19th. The album tracks ‘Smart’ (ranked 177th) and the previous work ‘Perfect Night’ (ranked 150th) also charted, demonstrating LE SSERAFIM’s streaming power.
LE SSERAFIM’s ‘EASY’ is continuously setting personal bests in major music markets like the US and Japan, generating high expectations for the group’s future activities. Additionally, LE SSERAFIM’s first English digital single ‘Perfect Night’ has charted for 16 consecutive weeks on Billboard’s latest chart (dated February 24th), ranking 48th on ‘Global (Excl. US)’ and 88th on ‘Global 200,’ showcasing their enduring popularity and impact in the global music scene.
Source: starnewskorea.com
