SM opens flagship store ‘Kwangya@Seoul’ on the 17th

The KWANGYA@SEOUL flagship store operated by SM Brand Marketing, an affiliate of SM Entertainment (hereinafter referred to as SM), will open on the 17th. ‘Kwangya@Seoul’ will open on November 17th on the first basement floor of Acro Seoul Forest D Tower, where SM Seongsu-dong office building is located.

The flagship store ‘Kwangya@Seoul’ built a media display zone using transparent OLED through collaboration with LG Display to realize a physical metaverse where reality and virtuality coexist, doubling the future-oriented mood, and location-based technology.

It provides shopping convenience and digital supplementary services by introducing smart order service. In addition, prior to the opening of ‘Kwangya@Seoul’, a private pre-opening tour was held on November 16 to introduce space experience and planning intention, and 100 of the annual paid members (ACE) of the SM fan community ‘Kwangya Club’.  They are invited as ‘Wilderness Ambassadors’ by lottery, and the opportunity to participate in a private tour is provided through the ‘SSG Smile Club X SMTOWN Wilderness’ event, which is gaining high interest.

Source: www.osen.co.kr

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